Branding & Marketing


The EDIR team is skilled in identifying opportunities for companies to partner with Iowa State University through branding and marketing partnerships.

The heritage of Iowa State lives and breathes through its brand. This precious identity connects with stakeholders—both internal and external—in ways that inspire and excite. Every unit within the university has the power to leverage the brand of Iowa State through partnership with our office—from student recruitment campaigns, to websites and environmental graphics, from digital marketing to college magazines—there are ample opportunities for our business partners to align themselves with the university while achieving their goals.

The EDIR team works individually with industry partners to develop strategies that meet corporate goals and leverage the power of working with one of the most recognizable brands in the state. We are aware of the latest trends and how our students consume impressions and have deep knowledge and connections to the types of activities that can bring the best word of mouth awareness and brand recognition to your organization.

Opportunities include:

Guest Lectures

Our guest lecturer program adds value to the undergraduate and graduate experience. Inspiring the next generation of leaders, lectures serve as an opportunity for those in industry to have a real-world connection with students.

Speaking Gigs

While EDIR does not offer a formal speakers bureau, we facilitate the placement of speakers throughout the university.

Program Curriculum Advisors

We offer opportunities for our partners to provide input on curriculum as Program Curriculum Advisors to ensure students are gaining the knowledge and skills necessary to find success in industry.

Advisory Boards

Advisory Boards at Iowa State University offer an opportunity for industry experts to work with university faculty, staff, alumni and leadership. These boards advise specific departments to ensure that degree programs continue to excel and meet the needs of employers in industry and academia.

Industry Associations

Iowa State University has partnerships with literally hundreds of industry associations that our EDIR staff can connect you with.

Sponsorships

From specific projects to entire programs of study, the EDIR office can facilitate corporate sponsorship and support.

CyBIZ Lab

CyBIZ Lab provides opportunities for cross-functional teams of students to work on business and organizational projects.

Delivering Value

With more than 100 majors represented at Iowa State, there is genuine value in engaging with the university. Connect with the EDIR office to gain exposure for your brand in front of more than 36,000 students.